Search Engine Optimization

Ten Tips to the Top of the Search Engines

2009-03-11T23:47:00.000-07:00

1. Do not purchase a new domain unless you have to. The search engines put a lot of stock in how long your website and domain have been around. While you can purchase a new domain and redirect your old one to the new one, your best bet is to use your existing domain/website if at all possible. If you're redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect at least somewhat of a loss in search engine traffic. It could be anywhere from a few weeks to a few months or more.

2. Optimize your site for your target audience, not for the search engines. This may sound counterintuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those "someones" are typing in search words that relate to what your site offers, then they are most likely members of your target audience. You need to optimize your site to meet *their* needs. If you don't know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.

3. Research your keyword phrases extensively. The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as KeywordDiscovery, Wordtracker or Google's Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. Never shoot for general keywords such as "travel" or "vacation," as they are rarely (if ever) indicative of what your site is really about.

4. Design and categorize your site architecture and navigation based on your keyword research. Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. For instance, let's say your site sells toys. There are numerous ways you could categorize and lay out your site so that people will find the toys they're looking for. Are people looking for toys to fit their child's stage of development? (Look for keyword phrases such as "preschool toys.") Or are they more likely to be seeking specific brands of toys? Most likely, your keyword research will show you that people are looking for toys in many different ways. Your job is to make sure that your site's navigation showcases the various ways of searching. Make sure you have links to specific-brand pages as well as specific age ranges, specific types of toys, etc.

5. Program your site to be "crawler-friendly." The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash. This doesn't mean that you can't use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary. If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will never find those resulting pages. You'll need to make sure that you always have some form of HTML links in the main navigation on every page which link to the top-level pages of your site. From those pages, you'll need to have further HTML links to the individual product/service pages. (Please note that HTML links do NOT have to be text-only links. There's nothing wrong with graphical image navigation that is wrapped in standard a href tags, as the search engines can follow image links just fine.)

6. Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and descriptively as possible. Your site visitors and the search engines look at the clickable portion of your links (aka the anchor text) to help them understand what they're going to find once they click through. Don't make them guess what's at the other end with links that say "click here" or other non-descriptive words. Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you're pointing to by using its main keyword phrase.

7. Write compelling copy for the key pages of your site based on your chosen keyword phrases and your target market's needs, and make sure it's copy that the search engines can "see." This is a crucial component to having a successful website. The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. This copy shouldn't be buried in graphics or hidden in Flash. Write your copy based on your most relevant keyword phrases while also making an emotional connection with your site visitor. (This is where that target audience analysis comes in handy!) Understand that there is no magical number of words per page or number of times to use your phrases in your copy. The important thing is to use your keyword phrases only when and where it makes sense to do so for the real people reading your pages. Simply sticking keyword phrases at the top of the page for no apparent reason isn't going to cut it, and it just looks silly. (Purchase and read our Copywriting Combo for exact tips on how to implement this correctly.)

8. Incorporate your keyword phrases into each page's unique Title tag. Title tags are critical because they're given a lot of weight with every search engine. Whatever keyword phrases you've written your copy around should also be used in your Title tag. Remember that the information that you place in this tag is what will show up as the clickable link to your site at the search engines. Make sure that it accurately reflects the content of the page it's on, while also using the keyword phrases people might be using at a search engine to find your stuff.

9. Make sure your site is "link-worthy." Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site's overall link popularity. You can go out and request hundreds or thousands of links, but if your site stinks, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information, other sites will naturally link to it without your even asking. It's fine to trade links; just make sure you are providing your site visitors with only the highest quality of related sites. When you link to lousy sites, keep in mind what this says to your site visitors as well as to the search engines.

10. Don't be married to any one keyword phrase or worried too much about rankings. If you've done the above 9 things correctly, you will start to see an increase in targeted search engine visitors to your site fairly quickly. Forget about where you rank for any specific keyword phrase and instead measure your results in increased traffic, sales, and conversions. (You can sign up for a Google Analytics for free, which easily tracks and measures those things that truly matter.) It certainly won't hurt to add new content to your site if it will really make your site more useful, but don't simply add a load of fluff just for the sake of adding something. It really is okay to have a business site that is just a business site and not a diatribe on the history of your products. Neither your site visitors nor the engines really give a hoot!
source - http://www.highrankings.com

SEO for Digg

2009-03-11T23:43:00.000-07:00

In case you haven't been on the Internet for the past year or so, there has been a tremendous amount of attention being captured by socially-powered sites such as digg.

So, what does this have to with the world of Search Engine Marketing?

There is something called the Digg effect, which essentially brings a ton of traffic to your site in a small amount of time. (Usually within minutes of a posting).

While digg readers despise seo-planted stories, if you do have something topical or free to use or even something that's just "cool", you won't feel the wrath of the digg community, and end up with your post getting buried.

So how can you leverage this site?

One of the key elements of getting a story on the home page is to have either a ton of people who have "dugg" your posting, or if you happen to know some of the top users on digg to vote for your story, you'll have no time reaching the front.

For the rest of us, we need to work harder. While there are sites that sell services to "digg" stories for you, at some point in time, digg will wise up and stop that.

There is another site that allows you to alert any of your friends when you have posted on digg, called Digg Alerts.

But despite all the "gaming" that goes on, at the end of the day, you need to have a compelling story to have the readers interact with what you're saying.

As for the SEO coding and copy writing element of digg, you need to have a great title and summary to get any reader to even bother checking out your site. Another course of action you need to take is to review all of digg's categories - if your story would not fit on the site, don't waste your time.

The expectation set forth when using digg in as part of your marketing strategy should be to create buzz, build brand name and drive traffic to your site. To expect digg users to click on your Adsense ads is non-sensical - digg readers are tech-savvy and can smell that technique a mile away. Be patient, post often and become part of the digg community by also submitting great stories you find - often times it will already be posted, but every once in a while you can beat them to the punch, and you gain a little bit of credibility on the site.

How to Design a Website for SEO

2008-12-30T04:23:00.000-08:00

Here are a few tips that will help you design your website for SEO:

More Text: Search engine spiders catalog words – not flash videos, images or other media. Therefore, make sure you have enough text in your web pages for search engines to index. If you’re going to use above-mentioned materials in your web pages, be sure to give them ALT tags (i.e. alternative text).

Relevant Keywords: The quantity of words is not enough; quality also matters. Thus, be sure to include relevant keywords in your web pages’ text. This way, your web pages will be indexed and filed under relevant keywords and people who are doing a search using such relevant keywords have a greater chance of finding your website. Be sure to use these keywords in the ALT tags mentioned above.

Internal Links or Site Map: The way your web pages are connected is important. Make sure that your pages are logically (and semantically) connected through your internal links. This makes it easier for search engines to index all of your web pages and using the right keywords. Moreover, be sure there are no broken links in your site.

Back Links: The links that point toward your site is also important – especially if they come from websites which are indexed under keywords which are relevant to yours (i.e. semantically related to the keywords you’ve used in your site). The higher the rank (importance) of the web pages linking to your web pages, moreover, the bigger weight your pages gain for SEO.

Anchor Texts: In relation to the above, it would be better if links pointing towards your site are actually anchor texts. An anchor text like “tank tops” that points towards your online apparel store is more important than a link that says “http://www.nameofyourstore.com.”

Do we create sites for user or the engines?

2008-12-30T03:56:00.000-08:00

What’s more important? Creating sites for users or the engines? The answer is both.

Primarily a site should be designed for the user, with search engines in mind. Google tends to talk out both sides of their mouth when they say, “Don’t do anything special for the engines”. Yet, they create a webmaster tool center where you can submit a sitemap, and get information about how the engines see your site, errors and what key phrases your site ranks for. That gives new site owners a little bit of confusion.

I like sites that are easy to navigate, pleasing to the eye and that help sell whatever it is you need to. Pages should be set up as landing pages. This way you can give the visitor everything they need to make a purchase or fill out a form. At the same time you can optimize these pages for the engines and use the pages for your PPC campaigns. I believe in doing sites this way. It brings the visitor a much better experience.

The perfect site is not only user friendly, but optimized for the engines. You need to target where people go to in order to provide them with the information or product they need. There is nothing worse than having people landing on a page that is optimized for a phrase but offers no information about it.. It brings the user a bad experience and you a missed sale or lead. Once you have a page optimized, you can streamline the transition from viewing what you have to offer to facilitating a purchase. You can also provide related content and links. This, in turn, will help with you PPC because Google is now checking to see how relevant your landing pages are to the keywords you buy.

In the grand scheme of things, you do need to optimize your site. However, if you do not have usability for the user, your traffic won’t convert. Non-converting traffic is worse than having no traffic at all. It’s a webmasters nightmare.

Content Optimization

2008-12-14T20:48:00.000-08:00

This is probably the hardest selling point to get across to a client when seo speak begins. Sure people know they need to get ranked in Google, and they know you need to build an online presence, and of course, they all know that they need to get traffic to their site.

But site copy? Anytime that topic is brought up, most clients proudly boast that they have already posted their brochure's information on their site and that works just fine.

Well, it doesn't. Content optimization is a skill that few people possess. Words sell, images don't. You need to get the user to take action! So, in that spirit, here is a list of things to do and ones to avoid:

Things to do:

* Use the main keyphrase you are targeting on every page, except for the home page.

* Use keyphrases in your hyperlinks.

* Create a page title that is intriguing and eye catching. Remember words sell, graphics don't.

* Limit your keyword usage to 2 or 3 keywords per page. Otherwise, you may get tagged for keyword spamming.

* Create supplemental content like FAQ pages, how-to pages, industry glossary and related articles about the product.

* Use the description meta tag. Google refers to this when it can't find content or a listing in DMOZ.

* Always keep an eye on competitors and how they rank for the same keywords.

* Focus on the the pages that have your best conversion rates.

* Think like a reporter, asking the five W questions (who, what, when, where, why).

* Display your location. Studies indicate that people look for local vendors, even when online.

Things to avoid:

* Inserting keywords into copyrighted material.

* Forgetting what your audience is looking for.

* Leaving the title of your page as "Untitled".

* Using too many graphics.

* Waiting to implement copy changes for expected seasonal sales. You need 6-months when optimizing seasonal content to give the engines time to adjust to your alterations.

Content optimization is a continual process of monitoring and updating. By staying true to this course, you'll see the results in your sales.

Major Seo Tools

2008-11-27T03:13:00.000-08:00

Page Rank
Rank Checker

PageRank Lookup

Google PageRank Prediction

Multi-Rank Checker
PageRank Checker

Sitemap
XML-Sitemaps
Gsitecrawler
Validate XML Sitemap

Search Engines
Google Analytics
Google Backlinks Check
Google Banned Checker
Search Engine Bot Simulator
Indexed pages
Spider Simulator
Search Engine Friendly Redirect Checker
Search Engine Position
Search Listings Preview

Web stats
Statcounter
HiStats
Addfreestats

Google.com/analytics

Miscellaneous
FEED Validator
W3C Markup Validation Service
Kontera Ads Preview
Online spell checker
Browser Screen Resolution Checker
Your Browser Details
Anonymous Emailer
md5 Encrypt
Online Calculator

Keywords Tools

Major online Search Engine Optimization tools to help you check your current web site. They are free, in most of the cases you do not need to create an account in order to access them and we use them often. Feel free to check and use them.

Please note that this is not a definitive list. If you know other great free online SEO tools not listed here, it’d be great if you could send us a notification with the URL.

Keyword research tool

Keyword research and, ultimately, keyword selection are extremely important parts of the overall SEO process. Selecting keywords relevant to your field of activity is essential. Make sure you conduct a proper in-depth keyword research before you begin placing keywords on your web site.

If you want your web site to be high ranked in search engines, then use these tools to find out the words that searchers use to get to a website like yours, and place them in the appropriate places. Nevertheless, remember that no tool is perfect. Don’t be afraid to use your intelligence and common sense.

1.	Keyword Research Tool - Webmaster toolkit
2.	Keyword External Tool - Google Adwords
3.	Keyword Selector Tool - Inventory Overture
4.	Keyword Suggestions Overture - SEO Chat
5.	Website Keyword Suggestions - Webconfs
6.	Keyword Suggestion Tool - Self SEO

Keyword density

These tools helps you achieve the ideal keyword density (how many times a keyword is used on a page divided by the number of words on that page) for a set of key terms. Why is it important? Because search engines use this meter in their process of qualification determining relevant websites. Read more about this topic on seochat.com .

7.	Keyword Density - SEO Chat
8.	Keyword Density & Proeminence - Ranks
9.	Keyword Density Analyzer - Keyword density
10.	Analyze Keywords Density - Google rankings
11.	Keyword Density Checker - Webconfs
12.	Keyword Density Analyzer Tools - SEO Book

Competition Analysis

Analyzing your competition is an important step in the search engine optimization process and it takes into consideration: what keywords your competition has chosen and how they use them on their website.

If you want to see who is your competition for the targeted keywords you’ve chosen then check these tools:

13.	Competition Tool - SEO Digger
14.	Competition Analysis Tool - Seoscorecard
15.	Top Competitor Tool - Webuildpages

Search engine keyword position tool

When done correctly, search engine positioning can increase web traffic by a tremendous amount. Use these tools to check your current position of your keywords in major search engines like: Google, Yahoo, MSN:

16.	Search Engine Keyword Position - SEO Chat
17.	Keyword Analysis Tool - Mcdar
18.	SERPS Position Checker - LinkVendor
19.	Website Position Tool - Rnk1

Link Popularity

Link popularity counts the total number of web pages which link to a website and it is considered to be a major factor used by search engines in determining a site’s position in search results. A site with more inbound links will be positioned higher than a similar site with fewer links.

It is helpful to keep track of your backlinks, to know which sites are linking back to you, and how the anchor text (a keyword incorporated into the text of the hyperlink) of the backlink incorporates keywords relating to your site.

These tools will query the major search engines like: Google, Yahoo, MSN and will return the total link count for each URL:

20.	Link Popularity - SEO Chat
21.	Link Popularity Checker - Webmaster Toolkit
22.	Link Popularity Check - Widexl Internet Solution
23.	Link Popularity Check - Market Leap
24.	Link Popularity - Backlinks Checker - Search Bliss
25.	Backlink Analyzer - Sitening
26.	Check Backlinks - Webuildpages

If you’ve realized that your website link popularity needs to be increased, then you can start by reading some articles about were can you submit you web site content in order to receive quality backlinks.

.Social Media Web Sites: digg , del.icio.us , reddit , stumbleupon , spurl

Class C Checker

When developing a network of linked web sites, you should bear in mind that search engines incorporate historical and IP address data. So in order not to be penalized for receiving links from the same Class C IP (the number of bits used to identify the network and the host vary according to the network class of the address) you should check where your linking partners are hosted and test what their IP Address is. This could make a difference for SEO purposes if you are going to get new links from different web sites.

27.	Class C Checker - Webrank Info
28.	Class C Checker - Webmaster Toolkit
29.	Class C Checker - SEO Chat

Spider Simulator

What you see as a visitor in your browser while watching at any web site differs a lot from what the search engines spiders see when indexing your pages.

Find out what spiders see when they crawler your websites by using these simulators:

30.	Spider Simulator - SEO Chat
31.	Spider View - Iwebtool
32.	Search Engine Spider Simulator - Anownsite
33.	SE Bot Simulator - XML Sitemaps
34.	SE Spider - LinkVendor

Browser Screen Resolution Checker

It is important to test a web site in as many ways as possible: view it in different screen resolutions, various computer platforms and different browsers. Find out how your web page looks like with the viewer’s monitor set to different screen resolutions as you want to be sure your visitor can see everything or at least the important navigation links:

35.	Browser Screen Resolution Checker - Markhorrell
36.	Screen Size Tester - AnyBrowser
37.	Screen Resolution Checker - AndyLangTon

HTML and CSS validations

Although it’s not yet proved without doubt that W3C validation gives you better search engine rankings, it’s sure that errors in your code can cause you big problems. Converting your website pages to XHTML will help you reach more customers, as your site will work better in more browsers and non-traditional devices.

In order to see if you’re CSS files or HTML code turns out to be valid use these tools:

HTML
38. W3C Validator
39. WDG HTML Validator - Web Design Group
40. CSE HTML Validator Lite
41. Validation Services for your HTML / XHTML / WML - Validome
CSS
42. CSS Validator - Jigsaw

FireFox Extensions

43.	Developer ToolBar

A toolbar designed for Firefox, Flock, Mozilla and Seamonkey, with various web developer tools.

44.

SEOpen

SEOpen is an extension for Firefox to help with search engine optimization. It provides many helpful tools at the click of a mouse: Yahoo Backlinks, Pages in Yahoo Index, Google Backlinks, Google Cache, and Pages in Google index, Google Related, PageRank Check, MSN Backlinks, Pages in MSN Index, Alexa Overview, Alexa Traffic, Alexa Related.

45.	SEO Links Extension

When enabled, SEO Links extension, hovering any link in FireFox (compatible width FireFox 1.0-1.5 ) will show you Yahoo, MSN, and Google link popularity and ranking data for the URL and anchor text pair.

Speed Tester

It’s important to consider how fast your pages load because users will shy away from sites they can’t navigate quickly and easily. Additionally, smaller pages are indexed by Google and other search engines easier:

46.	Speed Tester - LinkVendor
47.	Website Speed Test - Web Hosting Top
48.	Website Speed Test - Iwebtool
49.	Speed test - WebSite Goodies
50.	Web Page Speed Report

Page Rank Prediction

PageRank is an algorithm used by Google to measure the relevance and importance of a web page. In order to find a way to make the difference between the million of pages on the web, Google rates each of them, gives them a “vote”. Find out more about: Google Page Rank Algorithm .

By using these tools you will get an estimation of your future page rank:

51.	Future PageRank - SEO Chat
52.	Predict PageRank - Page Rank Prediction
53.	Future PageRank
54.	* Page Rank Prediction - DNLodge

* minim 100 backlink in order to estimate future Page Rank

Check your current Page Rank:

55.	Visual PageRank - Iwebtool
56.	Search PageRank - SEO Chat
57.	Page Rank Tool

Traffic Rankings

58.	Alexa Traffic
59.	Awstats
60.	** Sitetracker
61.	** Histats
62.	** Google Analytics
63.	Compete

** you need to create an account

Search Engine Saturation

Search Engine Saturation refers to the number of pages a given search engine has in its index for your website domain. It is important because this kind of information tells you if the engines are finding and indexing all the pages and files on your website.

Use the tools we recommend to verify your search engine saturation levels and compare your website to competitors on a regular basis in order to see if it is climbing or falling.

64.	Search Engine Saturation - Market Leap
65.	Search Engine Saturation Tool - Build Reciprocal Links
66.	Search Engine Saturation - SearchBliss
67.	Search Engine Saturation Tool - To the Web
68.	Search Engine Saturation Tool - SEO Book

It doesn’t matter what tool you choose for your research as long as you know that they are only informative and nobody can guarantee your results. Nevertheless, such tools are useful to provide you with a broad picture of the markets you decide to compete in.

Source: http://www.avangate.com/, pinkyseo.blogspot.com

Why You Need Outbound Links?

2008-11-14T23:31:00.000-08:00

Just in case you've forgotten, an outbound link is a url that you have on your site that points to another website.

In today's Google PR obsessed Internet world, everyone is completely focusing on getting in bound links to your site. While you should always be on a mission to get more sites to link to yours, you must not forget their polar opposites.

Remember, by having outbound links from your site, you are in essence "voting" for the site you link to. This is part of the entire ranking algorithm process for all the search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.

So then, why should you help out any other site? Actually, by carefully linking to other relevant sites, you are increasing the relevancy of your own site.

Pretend I have a pizza shop, and I am located in Anywhere, USA. It's a typical site that displays types of pizza, store location, hours, and coupons. I also know the power of outbound linking. For this case, I am going to link to 10 sites: Domino's, Pizza Hut, Little Ceaser’s & Papa Johns. Next, I link to 6 sites that are physically located in Anywhere, USA. (And their physical addresses are listed on their sites.)

Now, I will switch roles and view the site as a search engine spider. I navigate through the site, and determine that this site is about pizza. Then I find a resource page and discover some well-known links (Domino's, Pizza Hut, Little Ceaser’s & Papa Johns - and as the spider I know that these are major players in the realm of pizza). Next, I find 6 links to sites located in Anywhere, USA.

So, as a happy spider leaving the site, I now know that the site I just visited is about pizza (site content and links to the major players of the pizza industry), and that it is located in Anywhere, USA.

Next, I visit one of the 6 sites listed as a resource in Anywhere, USA. I find the local address, and it has the same zip code as the pizza site I was just at. Now I know how these two sites are related to each other.

Taking into account the fact that this local pizza shop has also linked to the major pizza chains, as the spider, I am lead to believe that this shop has relevancy to the zip code of Anywhere, USA.

So, as the spider returns the information to the database to be processed in the algorithm, it has pre-sorted some search results based on the links your site points to.

Another benefit of outbound linking is Geo Targeting, or Local search. There is a lot of speculation that local search is the next big trend in Search Marketing. While only time will tell, it won't hurt to have your physical address listed on your website for those who will be embracing local search.

As an experiment, I created a site with a very unique url (to avoid the possibility of people finding it by accident), and I made it only 1 page long. The only thing the page consisted of were 80+ outbound links to relevant sites in the SEO industry, tools, forums and some tutorials. When the PageRank was first updated for the site, it came out of the box with a PR of 3. It has since fallen to a PR of 2 (now that I’ve pointed a few sites to it!).

The whole point of this experiment was to see how outbound links affect your own rankings of your site. I was able to generate a PR of 2 based entirely on linking to authority sites in the SEO industry. So, take the time to link to some relevant sites, the big names (if any), and enjoy the power of the easy, outbound link.
Author
Paul Bliss from SEOforGoogle.com

What are The Benefits of Directory Submission?

2008-11-14T22:21:00.000-08:00

Before even talking about benefits, do you know what directory submission is? It is a concept similar to the yellow pages, or directory assistance. Essentially, it gets your website listed in different web directories. Now, what are the benefits or directory submission?

Directory submission gets your website known to a wider number of people. Two web directories are Google and Yahoo. It is just like opening a phone directory. All you will see are business or personal listings arranged alphabetically. If you are looking for a certain service, it would be so easy to look it up. But did you notice that some listings are larger than others, bolder or more colorful? The business that did that had to pay more, but it is a justified expense because your eyes tend to zoom in on the large box or the bold print. Isn't it true that you normally would call that highlighted business, simply because it is bigger or bolder?

The same principle works with web directories. Submitting your website into a directory means getting your website indexed. It lets people know you exist and that you are open for business. It gets you noticed.

Another benefit of directory submission are the links. It has one way links or links exchanged with other complimentary sites. For example, if you are a website for men and their hobbies, you could have links with retailers of certain gadgets and toys, and vice versa. This can help drive more people to visit your website. Thus, it can boost your search engine optimization.

Why would you want to do this? If the purpose of building a website was to one day be able to sell it or tie up with a larger website, for an obscene amount of money, then you need to get your website known. A huge source of revenue, aside from a buy out, would come from advertisers.

If advertisers become familiar with your website, and notice how much attention you are getting from their market, you can bet your bottom dollar that they will want to work with you. The more advertisers you have, the higher your income potential. The higher your income potential, the more chances someone out there will want to partner with you or buy you out. Thus, another success story for others to envy.

I would assume that the reason you started a website was in the hope that you could become successful. Then you need directory submission. The benefits of directory submission are too strong to disregard.

Most directories do not charge for listings, but if they do, the fee is minimal. It is also worth the cost. So, why not look for the best professionals to help you fast track your success story? Whatever you decide on, one things for sure, you essentially have nothing to lose, and everything to gain.

The Need for HTML Knowledge In Link Building

2008-11-08T03:49:00.000-08:00

When you think about the skills it takes to do link development your first thought probably isn’t “coding” is it? However, as we see more template-based sites and sites administered by people who don’t have much coding knowledge gain authority, you’ll potentially want to think about paying a bit of attention to at least basic HTML.

As you may have gathered, particularly if you’ve been link building and needed to approach a blog owner, not everyone has a site because he or she is adept with code. Now, you will find some blog owners who’ve chosen a blog package for various reasons, people who are quite fantastic coders but simply wanted to set something up quickly, have ease of maintenance, etc. What you will mostly find, at least according to my experience, is people whose knowledge of HTML isn’t all that fantastic, which isn’t at all surprising, considering the fact that these blog systems have been developed for ease of use, even for the least technical beginners. They are the great equalizer.

Here’s the issue with this sort of thing: blog owners can be your bread and butter, at times, depending upon your industry, and there are cases when you are going to be the only person on earth capable of explaining to this person about how to insert a link to your site. Sounds easy enough, right? It’s not, actually. I’ll start by detailing a conversation that one of my link builders had with a very, very sweet blog owner who obviously hadn’t a clue about how to do what we wanted.

A link builder made contact with this blog owner who has a truly spectacular blog, the kind of thing that, if it’s in any way motivated by anything other than the simple desire to write and spread ideas, is simply undetectable. This blog, on a scale of 1 to 10 with 1 being obviously done just to get rankings and/or traffic and 10 being done for the joy of blogging, would be a 10. Well, a conversation was started with my link builder, who happens to excel in the art of communication, and a deal was struck, with the link going live. Thus, the problem began…

The link was made live, as I said, but it was without a doubt the most obvious and horribly placed link that I have had the privilege to see. It stuck out like a flashing banner, only with less panache. We discussed how to handle this and another link developer actually went to the trouble of using Photoshop and a spray-painted arrow to indicate to this lovely blog owner EXACTLY where we wanted our link, so as not to appear too obviously “obtained” for a client. It didn’t hit home. The blog owner, not understanding HTML, couldn’t figure out how to do what we wanted.

And why would she be able to, anyway? This is a woman who has a blog because she enjoys writing about certain issues, not because she’s a coding genius. If blog software wasn’t so easy to use, she may never have started a blog. She isn’t alone in this regard, and it’s these types that can generate the best content out there.

Even on the sites that aren’t template-based, you can’t assume that you’re off the hook and that the site owner is code-savvy, of course. In the end, if you want the link and you want it placed in a certain spot, you need to be prepared to do things such as dig into the site’s CSS and HTML and figure out how to make it happen. Coding a link seems so simple, doesn’t it? However, let me assure you that there really are a thousand ways to mess it up. Even if you take the time to send over the code exactly as you’d like it, you can’t be sure that it will come out the way you want. As a link builder, you become the project manager of each link and it’s your job to ensure that it goes up and meets the requirements, whatever that takes.

Thus, my argument for knowing just a tiny bit about how to code…as you can see, it sometimes takes a bit more than simply telling or showing someone where you want a link. Some of your best sites are going to be run by people who will need you to hold their hand for the entire process, and if you really want the link, you’ll need to do it.
more info from here Search Engine Land

Link Building Tips to Market Your Website

2008-10-31T04:01:00.000-07:00

Link exchange tips, strategies and innovations.If done correctly, building inbound links can improve your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable resource for your website customers and visitors.Here are some link exchange tips to fulfill you target.

1. Submit your site to Web Directories. you can get several hundred backlinks to submitting your site in relevant category . An alternative would be to hire a manual directory submission.

2. Submit Press Releases to PR sites. Launch a press release about your websites to several PR websites,who will distribute it to various online news sources. A good way to get a free link.

3. Reciprocal Links with Relevant Websites. Its important to pick sites that are of high relevance so you’ll not only get links but traffic. You can find link partners by emailing them directly or searching through webmaster forums.

4. Squidoo Lenses. A Squidoo lens is fairly easy to create. It only takes around 15 minutes to set up one fully and you’ll be able to insert a bunch of anchor text links to your website along with your feed content.

5. Article Submissions. Create a short article on your niche topic and submit it to article directories for a backlink and some traffic. You might get more links if your article is picked up and published on other websites.

6. Social Media Profiles. There a whole bunch of social websites online which allow you to insert a link to your website on the profile page. Sign up for some of them, preferably using a username and avatar that brands your business or you as a person. This might come in useful when you decide to promote your site via the social website in the future.

7. Social Bookmarking Websites. Certain social voting websites like Digg are often crawled by search engines and their links do help to get a website indexed and more traffics.

8. Forum Signatures. Sign up for some forums in your niche and start contributing to ongoing discussions.Insert a link to the homepage or some inner pages of your site.

9. Create a Tool, Theme or Widget. Pay a designer to come up with an add-on application or template that is related to a specific social network, popular website or platform. Include a credit link that points back to your designated website.

10. Blogs on Other Blog Platforms. Use existing blogs you have on other blog networks. Or set up different versions of your blog on different blog networks like Wordpress.com, Blogger and Xanga. Link to specific webpages on your website.

11. Comment on Other Blogs. Start commenting on relevant and popular sites in your niche. Don’t just spam for links but focus on building a relationship with other bloggers as well. Write a relevant comment and try to avoid using keyword names or signature links.

12. Guest posting on other blogs. Like article and press releases, this one involves having readily available content you can send out to certain blogs in your niche. This is great for getting relevant links and traffic.

13. Hold Contests. Some websites often offer contests in a bid to attract anchor text links from bloggers. An example is this iPhone giveaway on Gary Lee’s site. Contests allow you to determine the specific anchor text but its possible that too many links using the designated keyword may harm your domain instead.

14. Collaborative Projects. You may need to develop an article specifically for a writing project, blog carnival but it will usually get you a couple of backlinks, depending on the number and generosity of the
participants involved.

15. Offer your Expertise. This will apply if you have a specific skill set such as web design, copywriting,translation or SEO. Write to an established website and offer to revamp/optimize their website in return for a mention or credit link on a webpage. This offers excellent branding, particularly if your offer is picked up by a website with a decent audience.

For more link building tips and strategies subscribe to Dosh Dosh’s site

Search Engine Optimization(seo)

2008-10-14T06:57:00.000-07:00

Our SEO Services include both Onsite Search Engine Optimization and Offsite Search Engine Optimization. Onsite SEO is the process of optimizing the website pages by including proper Meta tags and making thewebsite search engine friendly. Offsite SEO is the site submission to search engines & directories, performing advanced promotional activities and building link popularity for site by launching a Link Exchange program.

Some of our services are Search engine optimization, Internet marketing, online marketing solutions, Search engine optimization services, Search engine marketing company, Link exchange, Lead generation, SEO services, SEO Company, Online advertising, Web site traffic, Search engine ranking, Search Engine Optimization Company, Link building, Professional Optimization, Website ranking, SEO tool, Professional SEO, Internet advertising, Seo expert, Reciprocal links, Targeted website traffic etc.

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